Wellington, New Zealand

If you live in Wellington, we can almost guarantee that you have eaten bread from Arobake. Max, founder and master baker, discusses the creativity that exists in the balance of exactness and freedom in baking. 

Arobake has been a staple of the community since 1989. During our time in New Zealand, people we met told us a few consistent things about this spot. People around Wellington drive across town to the shop and get their bread directly from the source. And, when a cafe has Arobake pastries, you know its high quality. Treats from this spot set the bar high in a city where cafes and coffee rule.

We were excited to learn about the story behind the iconic bakery from Master-baker and founder, Max Fuhrer. Early on a Tuesday morning, we walked down to Aro Valley, not far from the famous Holloway Road and into the unassuming bakery. Sitting on the patio with a cappuccino and pastry in front of each of us, we spent the morning chatting casually about Max's interest in baking, his training, and the inspiration he finds from the constraints of a recipe.

When Arobake got started in 1989, just across the street from where the bakery is today, there "was no branding ... we had these self serve cabinets that we taped closed because we didn't want people to self serve." He seemed almost shocked by the success but despite what may it looked like from the outside, word got out, and the product sold itself.

Max, born and raised in New Zealand, grew up enjoying the traditional cooking of his German mother and Swiss father. Family continues to be is very important to Max. A father to six, he lives right behind the bakery so that he can scoot back for lunch to visit with his younger kids. The older kids have all spend time working at the bakery and one of his sons now looks after the day bakery.

As a kid himself, at 13, Max and his family travelled to Europe. He remembers that it was there that he first got the idea to be a baker. Yes, at just 13 years old, he knew his calling. After high school, he started an apprenticeship with a baker in Johnsonville, further igniting his passion. After completing his hours, he studied at a trade school in Zurich and credits the time he spend there for his work ethic and attention to detail.

Max’s relaxed New Zealand training, mixed with the discipline he acquired in Switzerland seem to be a powerful combination. The delicate balance of exactness and constraints fuels the creativity in his baking.

"One leads to another. If you're in a regimented thing and everything is organized, it frees you up to be creative … it's like scales musicians do. I know the basic formula for a loaf of break: X amount of water and X amount of flour, but then you can add different things to it or you can change the fermentation process to enhance the flavor. You have those basics and you can quite easily write a bread recipe. I just made a bread with chocolate and brandy fig. It's quite crazy, when you toast it, the smell! We’re always trying to do different things."

While experimentation is important, he also made sure to clarify the importance of consistency, particularly in bread-making. “For the bakers, we expect it to be done one way. So we sell to cafes and bakeries around the city, so consistency is key."  One of the challenges came as the bakery grew and he had to hire more staff. "Letting things go was hard at the beginning, but you're better off investing in people." Today, Max feels more "like a businessman now," and spend much of his time mentoring his team.

Now, if you haven’t already, go grab a cup of coffee and a pastry from this divine mecca of carbs.

On a sunny day in Lyttleton we met Kelly Spencer (making art using the name Kell Sunshine) in an empty lot next to where the historic Harbourlight Theatre stood before the 2010/2011 Earthquakes. Lyttleton, a town of under 3,000, is just a twenty-minute drive from Christschurch. Despite its small size, it packs in more local coffee spots and artistic spirit than cities far more populated.

We came to see the mural Kelly just finished the night before as part of the 2017 Street Prints festival. Across the street in the Lyttleton Coffee Company, we sat outside along the port to hear more about her piece, sense of place and roots, and the joy and vulnerability of painting walls.

I had to paint on walls.

It's social. It's outdoors. It's moving—moving my body. It's talking to people and meeting new people. It's listening to music, loudly.

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On Painting on Walls

I dabbled at first, but then I got the bug and I had to paint on walls. It's social. It's outdoors. It's moving—moving my body. It's talking to people and meeting new people. It's listening to music, loudly. To do a wall, I feel more involved in everything that's going on around me, in the space and in the community.

People say the weirdest things when I’m up on a wall painting….so often positive, but a lot of people just don't know what to say. You're exposed and vulnerable so people are really ready to talk to you which is good, but then they don't know what to say. They’ll say things like, “did you paint that? Are you being paid to paint it?” But it's also really beautiful—people share little bits of their life with you because it's there in the public realm.

About the Piece

Choosing a mural with the word Place was fitting for so many reasons. I wanted create a piece that holds place—people stuck it out here to rebuild [after the earthquakes] and everything that goes into having something like this happen to your home.

Place seemed like a bold, solid word to hold the main composition. I was actually going to write the full quote [from Salman Rushdie], but I didn't want it to sound cheesy—which is a concern doing type. If they don't know the idea behind it they might not think about it in the same way. The [word] journey is the idea of the seeds traveling across the area from the flower to the bird, since birds are one of the few ways that seeds can travel. The bird is there to symbolize travel and freedom and transience and the poppy is there, rooted in the ground. And [I chose] a poppy—because around the corner I saw a little patch of poppies when I arrived in Lyttleton.

On place.

When people talk about looking after your mental health, they often talk about putting roots down. When I try to visualize that place of “roots” I get caught up in this whirlpool...even though I love my homes—of Gisborne and Wellington. It wasn't until reading The Ground Beneath Her Feet and saw characters who are most themselves when they are moving that I realized I'm just carrying these roots with me and that's fine.

"The dream of Roots. The mirage of the Journey" - Salman Rushdie

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follow Kelly: @kell.sunshine 

Meet Ari: artist, designer, creative director and founder of Viscera. 

Viscera: A brick and mortar in Downtown Oakland

I opened the shop in 2014 with the idea that a store would be an interesting way to explore all the different creative avenues I am interested in. This idea that I could start a shop where the visual pieces are done in house—from graphics, photography, a lot of the product, and the store design.

While I was in grad school, I studied city planning and focused on urban planning I did my thesis on downtown’s open space. In one class, I looked at affordable care acts on downtown Oakland’s economy. One thing that struck me is we lose so much retail money. We have the biggest retail leakage. People who live in Oakland aren’t spending their money in Oakland—they’re spending it in San Francisco, in Walnut Creek, Emeryville and that’s bonkers to me. We lose 2 billion dollars—that’s 2 billion dollars that could be circulating in our economy, helping to create jobs. 

Why Oakland?

Oakland has a mix of people who are really excited about what they’re doing and sort of going to do it for themselves even if there aren’t the systems in place for that. Art Murmur is a good example of that idea that we’re going to make it happen for ourselves and not wait for the city to do this for us. The scrappiness is what draws me to downtown.

Stores act as pseudo public spaces. When you got to a new city, you stroll around and if you have a nice person in the shop you say where do you go and explore, what do you like and they’re your tour guides. 

Downtown Oakland's Creative Future.

People need to realize small business isn’t a given, you have to choose to support. We’re typically not as convenient, and more expensive but we’re more expensive in just dollars, no in external costs. If you’re a creative person who ever wants to make money off of your work, you have to support the places that share that work and craft. 

Yes, we could be an e Commerce, but the physical location is so important to Downtown Oakland. If I close, it’s not going to be another indie retailer it’s going to be a national chain. We have something like 4-5 cranes with ground floor retail, but none of them are suited for small business, so that’s one-way design and physical space impact what happens downtown. We have to hold onto what we have now because it’s not going to come back. But it’s hopeful, Downtown Oakland makes things happen for itself. Historically we’re a place that doesn’t give up. Local resilience is kind of a motto.

Inspire.

I basically just walk everywhere. I don't leave downtown which forces you to get a really intimate knowledge of a place. I can literally see a picture of anywhere downtown and know what street that’s one. So having that tactile memory of being somewhere with a visual is really inspiring. It’s people though, that are the most inspiring. Being in the shop, and having people ask to buy a card, and then you talk to them and you find out they have all these interests and it a humanizing process of meeting the real person with a storyline and that’s really interesting.

Collaborate.

I collaborate a lot in the shop. I work with a lot of small makers who are independent who care about what they’re doing. I also host pop-ups in the shop, so that smaller brands who need one on one, maybe they’re e-commerce but based in Oakland and need more one on one time with their customers.

Before I opened the store, I threw a business owner brunch and said “let’s all pull together” so we all know each other now so we message through out the day sometimes and stay in touch. And we send each other clients. We choose to be collaborative, rather than competitive

Create

So some of the clothes I made here in the shop, and the rest of the stuff, I live in a live/work unit near Preservation Park. So I’ve been trying to separate the art and making as work and making for fun. Because that can get stressful when I think “this is dollars” while painting. So I do my paintings and sculptures at home. It’s new that I bring them here to share because it’s so vulnerable. So I have a little desk with all my different mediums.

Share.

I have a piece up at The Heart is Oakland at Classic Cars West which was a collaboration. It’s nice to put it out there when you know it’s for a good cause. Digitally too - sometimes you get doubtful and sometimes it’s nice to snap a picture and share on Instagram to see if people like it.

Meet Alex: Based in Oakland, California, she makes fashionable, wearable art pieces. 

How does your city/place impact your creative process?

This jumpsuit is very much my favorite thing to wear right now. My motive in making my collection is to create pieces that promote confidence and individuality through wearing art - and I do feel GOOD when I put this on 😎

418 Likes, 12 Comments - ALEX STEELE (@alexsteele) on Instagram: "This jumpsuit is very much my favorite thing to wear right now. My motive in making my collection..."

I think living in Oakland and the Bay Area impacts my creative process by pushing me to continue making my art and craft for a living. I feel that the area I live in is very supportive of creatives, and I see how people love the idea of owning handmade, artistic things.

I think the fact that there are so many big organizations that foster events for creatives to come together and showcase and sell their work (such as West Coast Craft, Renegade Craft Fair, Urban Air market, etc.), as well as local shops that host workshops, and individuals who put together smaller pop-up events at local venues or their studios. It seems like there is always something to be a part of, or to check out, which creates the creative community. Also, the fact that there are a ton of independent boutiques, women-owned nonetheless, that care about handmade items made by local artists, make for a driven community of artists that are supported to do this full time.

Where are you inspired?

I find that taking walks clears my mind for inspiration, and so I enjoy taking walks often. I also feel super inspired when I participate in craft and design fairs, where I am surrounded by other driven and passionate makers. I actually love just walking around the different neighborhoods and parks near my house in Oakland. I prefer to take walks to do my errands, and I try to take different routes to keep it interesting. It's mainly for the exercise and a breath of fresh air to clear my head. When I am moving and able to daydream, ideas come easier to me.

I feel the most inspired when I am a part of craft and design fairs and am surrounded by so many other artists, makers, and designers. In addition to seeing all the exciting things people are creating, I love observing how everyone sets up their booth spaces with their unique ways to display their work.

Where do you collaborate?

I collaborate in my art studio, or my home studio, or a friend's studio. They are private places to focus and work out ideas.

Where do you create?

I work from my home studio often, because I have a backyard where I can spread out and be messy with my materials (or work with messy materials!) I also have a separate art studio where I go to work out new ideas and do assembly work for my collection.

Where do you share?

I primarily share and promote what I am making and doing through Instagram (@alexsteele). 

Image above from her Instagram account.

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Our first Friday night in Oakland, we wandered along Telegraph Avenue, peeking in bars, restaurants, and shops. Gathering on the corner of 17th Street, a raucous brass band played a tune on the street and marched right into Woods Brewery. We couldn’t help but follow.

The band played all night long, and as each hour and beer passed, people of all ages became increasingly energized to get out of their seats and dance with everyone around.

Since that Friday night, we’ve come back countless times and have never been disappointed. Whether it’s a jazz trio, New Orleans style brass band, or 15-person funk group, their music curation has a way of getting people to dance and make friends with complete strangers.

Tired of sitting at the same bar each weekend but don’t feel like paying a cover at a crowded dance club? Shake up the routine and go to Woods Brewery on Telegraph and 17th. The beer is solid, empanadas tasty, and you’re guaranteed to make new friends dancing along to some of the best live music this side of the bay. You won’t regret it.

Oakland, CA

A gem in Oakland. Come here for inspiration and to share your work.

Octopus Literary Salon in uptown Oakland has all parts of the creative process covered: come to get inspired, to collaborate, create, and to share your latest creative endeavor. 

It's both easy and difficult to describe this place. Octopus Literary Salon is part cafe, part gallery, part music venue, part new/used bookstore, and more.

Every first Friday of the month, a joyous celebration of Art, Music, Food, Fun, and Community takes place on the streets of Telegraph Avenue, Oakland. Open galleries, dance parties, live music, and delicious food trucks abound at this open-air bash.

Part karaoke bar, part dive, and part cocktail lounge, The Alley is an Oakland watering hole like none other. Writer Kimberly Chun described it as being designed by “a drunken Walt Disney”, and we can’t say we disagree.

Order a martini (best deal in town), take a seat close to the piano, and prepare to be transported to the 1920s. Feel free to request a song, but you better not ask for the latest pop hit. You’ll want to sing a tune from the Great American Songbook, with something by the likes of Cole Porter or George Gershwin.

If you come on the right night, you might just find a favorite Alley regular leaning against the piano. Close your eyes and his voice will make you think Frank Sinatra has come back from the dead.

Amongst the wave of new breweries popping up in the East Bay, Oakland’s Temescal Brewing stands a cut above the rest. Mouth watering IPAs and Pale Ales are one reason they are a local favorite, but it’s their focus on fostering a sense of community and collaboration that caught the eye of Place Makes. Whether it’s providing space for local Oakland businesses during their “Shops Sale”, providing space for fundraisers during Queer First Fridays, or hosting a recent launch party for Undertone Mag (a new magazine for women of color), or the whimsical ambiance (an outdoor patio complete with a colorful @slowcoolassault mural, and indoor steeting with @merylpataky “no jerks” neon piece, and paper shaped by @bboowwsss), Temescal Brewing is the ideal place for a creative meeting of the minds.

Our Favorite Beers:

• Guava Boat: Pale Ale with Pink Guavas (5%)

• Through the Fog: Scotch Ale (5.6%)

17 years strong, the Art + Soul Oakland Festival live music, art, dance and food in downtown Oakland.